An asset tracking platform to help beekeepers grow revenue.
How do you help beekeepers understand colony loss when its causes are deeply multi-factorial? How do you create a reliable digital record of 30k hives constantly moving across dozens of locations? How do you collect reliable data without slowing down the people doing the work?
About Nectar
Today, Nectar is much more than a asset tracking app. It grew into a full OS for the beekeeping industry focusing on practice analysis and revenue growth.
Like many deep tech / industrial tech. It's a company that lives at the intersection of bee biology (the domain), American farming (the business) and technology.
Now back to its infancy, Nectar was pivoting from an unsustainable sensor based solution based on an idea heard at the American Beekeeping Association annual conference. How B2B. At that point, we have a good understand of the context (pilots, shadowing on field, reports on economics, formal interviews) but no market fit.
The constraints of an MVP
→ ➺ Unevenly tained, non-english field workers pressed on pace.
→ ➺ Dozen of thousands of hives grouped by group of 24 to 64 moved around the country on 18 wheelers.
→ ➺ Legacy tools
→ ➺ Multi-factorial causes
The idea
→ ➺ Unevenly tained, non-english field workers pressed on pace.
→ ➺ Dozen of thousands of hives grouped by group of 24 to 64 moved around the country on 18 wheelers.
→ ➺ Legacy tools
→ ➺ Multi-factorial causes